After the success of ‘Chai Pe Charcha’ campaign in 2014 Lok Sabha Elections, BJP will now initiate ‘Pakode Pe Charcha’ campaign ahead of the 2019 General Elections.
This move is being termed as BJP’s answer to the dig taken by Congress, and the party will use this to its advantage ahead of the polls.
The #PakodePeCharcha campaign is expected to be incorporated within the next 2-3 months.
(Graphic by Vishal Pawar)
BJP President Amit Shah had earlier said, "It is better for youth to earn a living selling pakodas instead of being unemployed. Making pakodas is not shameful, what is shameful is comparing such a person with a beggar.”
Congress had mocked BJP for this statement and fuelled a huge controversy.
During the April-May 2014 Lok Sabha election campaign, PM Narendra Modi's 'Chai Pe Charcha', aimed at connecting with the electorate over a cup of tea, had become a hit.