British model Amena Khan, who had been chosen by L'Oreal to appear in an advertising campaign in Britain, has pulled out over accusations she made anti-Israeli comments in a series of old tweets. The French cosmetics giant last week selected her to be the first woman in a hijab for a mainstream shampoo campaign. Khan's messages, posted on Twitter in 2014, have since been deleted.
"I deeply regret the content of the tweets I made in 2014, and sincerely apologise for the upset and hurt that they have caused. Championing diversity is one of my passions, I don't discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for," she said
Merely a few days ago, she took to her Instagram handle and wrote,
"The amount of support has been overwhelming 😫💓 From the bottom of my heart, thank you to everyone who has sent even a nugget of positivity our way!!"
L'Oreal group said it "approved" her decision.
"We appreciate the fact that Amena has apologised for the content of her tweets and for the reactions they may have aroused," it was reported as saying.
It is not the first time a L'Oreal advertising campaign to promote diversity has foundered because of controversial social media comments by a model.
(With inputs from agencies)