Head coach of Indian Cricket team Ravi Shastri accepted the 'PadMan Challenge' by posting a picture of him holding a sanitary pad. Shastri posted the picture on his official Twitter account and captioned it as, "Yes, it's a Pad in my hand. Happy to support rockstar @akshaykumar for breaking the taboo and initiating an open conversation. AK, am sure no ball is going to hit PAD" He further tagged Team India skipper Virat Kohli, Gautam Singhania, Chairman and Managing Director of Raymond and tennis player Leander Paes to participate in the challenge.
The PadMan challenge, which has spread like wildfire on the social media, is related to the upcoming film 'PadMan' starring Akshay Kumar, Sonam Kapoor, and Radhika Apte. The movie is inspired by the story of entrepreneur Arunachalam Muruganantham, a social entrepreneur who invented the machine for manufacturing low-cost sanitary pads for the women of his village.
Akshay also initiated the #PadManChallenge on the social media to create awareness about women's being on period and usage of sanitary pads and tagged other people to take up the challenge next. Responding to Shastri’s tweet, Akshay wrote, “Thank you for being a rockstar and doing the #PadManChallenge”
The first one to participate from sports fraternity to join the challenge was Rio Olympics silver-medallist P.V. Sindhu.