'Apna time aayega' - a song which has resonated with the young strugglers in India whether it is independent artists or corporate, rat-race working professionals, has inspired a stream of Indian life-based rap songs.
One such is the 9stack produced 'Hustle Hai' by Dependent Artists - India's first poker based song. The company released a promo saying:
The song which was released online on 30 March, featuring Jizzy and Talha from Dependent Artists speaks about how life is a hustle for everyone, from someone who just got a message from her boss that she has to work this Sunday, to a guy who gets a text from his girlfriend reminding him of her birthday gift just and realizes he is broke.
The rebellious approach of the song along with the groovy tune resembling the recently released Gullyboy's songs, has India grooving. The resurging underground rap scene and the nostalgic Mumbai street flavour of the song has been celebrated by young Indian Twitterati.
Here is the video song. Take a look:
The song has struck a chord with avid online fans because it features familiar faces like Ahsaas Channa of 'My Friend Ganesha' and 'Kabhi Alvida Na Kehna' fame and others from hit online channels like 'The Viral Fever' and 'Screenpatti'. Here are some Twitter frenzied reactions: