German automobile company, BMW has unveiled a new logo modifying the black ring around the middle of the logo and replaced it with a white and transparent ring and slimmed down initials. The company reportedly said that its new brand look and feel “radiates openness and clarity”. Jens Thiemer, a senior representative from the brand team reportedly said on its website that the new logo stands for “the mobility of the future.”
Introducing the new #BMW brand design for online and offline communication. While the logo on the vehicles remains in use, the new communication logo is an expression of our revised identity. pic.twitter.com/4hh5JJQNI8— BMW (@BMW) March 7, 2020
While the new logo was showcased on its Concept i4 vehicle, the car manufacturer reportedly said that it has 'no plans' to put it on the front of its vehicles. The company further added that it will be used for 'brand communication only' which means it will appear on BMW's websites and social media as well as press releases and intern communications.
According to the reports, the current logo was first introduced dating back to 1997 and is one of six, the company has used over its 100 years in the business. The circular logo retains its blue and white coloured quadrants, which have featured at the centre since its first-ever registered logo in 1917. According to the reports, the logo is based on state colours of its home of Bavaria.
I finally got to drive my dad’s 550i today. Not even a competition. Best car I’ve ever driven. Even though I haven’t driven many different— Jacob (@jaymac720) March 8, 2020
Very Nice logo 👑BMW👑— Pramod Khade (@PramodKhade10) March 7, 2020
Awesome logo..— Anurag Yadav (@AnuragY3023) March 7, 2020
BMW’s new logo, previewed on the i4 concept car. pic.twitter.com/449sRO9t1b— MABINTOU (@MABIN2_) March 4, 2020