Piyush Pandey, current Executive Chairman of Ogilvy India and Creative Director of Ogilvy South Asia, has been appointed as the marketing agency's next Chief Creative Officer (CCO) Worldwide, replacing Tham Khai Meng, who was dismissed from the company in July 2018.
Pandey will work in partnership with Ogilvy's global Chief Executive Officer John Seifert. While he will work from Mumbai at his current position in Mumbai, he will take office as the CCO from January 1, 2019 and will oversee the creative standards at the company. He has been associated with Ogilvy since 1982.
In the statement released by the company, John Seifert said, "We could not be more thrilled that Piyush (Pandey) will be serving as our chief creative officer, worldwide and my creative partner. He is a true industry icon who is uniquely suited to lead our global creative efforts. Creativity has and will always be at the heart of the Ogilvy brand and culture. Piyush is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world."
In addition, Ogilvy also announced that it will expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will be comprised of female creative leaders—will be announced in January of 2019.
"Piyush’s appointment and the corresponding Worldwide Creative Council expansion is the next step in the execution of Ogilvy’s Next Chapter transformation. The agency remains focused on accelerating the diversity within its creative ranks, through both external recruitment and more dedicated internal talent development and network mobility," quotes the statement by Ogilvy.
With over three decades of experience, Piyush Pandey has contributed many unforgettable brand advertisements and campaigns including Fevicol and Cadbury, to the advertising industry.
Out of many achievements in his life, Pandey became the first Asian to be jury president of the Cannes Film Festival in 2004. In addition, he won a Clio Lifetime Achievement Award for outstanding work and creative achievements in 2012. Furthermore, in 2016 he was bestowed with the fourth highest civilian award the Padma Shri by the President of India. He is also the first person in the advertising and communication industry to have received the Padma Shri.