In a first of its kind in Lok Sabha polls, BJP's poll campaign has decided to switch over to technology for a more hi-tech campaign to target the youth. In a video accessed by Republic TV, two man wearing Prime Minister Narendra Modi's mask can be seen standing with what appears to be a clear transparent screens. The function of the screens are to digitally displays images of Prime Minister Modi, along with the party symbol and the image of the candidate.
In what appears to be a slide show, the different frames change with appealing transitions. Along with the visuals, BJP's 'Vijaya Bhava' theme song can be heard in the background.
However, this is not the first time BJP has resorted to technology during elections. In the Gujarat state assembly polls, Narendra Modi had scored a first when the BJP used 3D technology to unleash simultaneous campaigns at four major cities of the state beginning . The high-tech campaign showed Chief Minister Narendra Modi addressing public meetings across the State, even though he was physically absent.
A special type of stage was erected and a 3-D image of the then Gujarat Chief Minister was projected onto it through this technology in such a way that the people, without using special glasses to view 3-D images, felt as if Narendra Modi himself was speaking before them in person.
Launching this technology, Mr Modi addressed people in Ahmedabad, Surat, Vadodara and Rajkot simultaneously. The event was also be telecast live. The technology herald a new era in election campaigning.
Meanwhile, five out of seven Lok Sabha Election phases have concluded. In the sixth phase of voting, 59 Lok Sabha constituencies across six states and one Union Territory (UT) will vote in the general election on May 12.
In this phase, voting will take place in some seats of Bihar, Jharkhand, Madhya Pradesh, Uttar Pradesh, West Bengal and Delhi. All seats of Haryana and Delhi will vote in Phase 6.
A total of 979 candidates are in the fray in phase 6.