Rajinikanth and Akshay Kumar starrer '2.0' is the upcoming big release of the week. The buzz for the film is reaching a fever pitch and with just days before the massive release, the makers have found an innovative way to promote the sci-fi flick.
Taking to Twitter, Akshay Kumar revealed that social media users can now look like his menacing character from the film. He revealed that now there is actually a filter on Facebook where you can take pictures and videos with the new '2.0' filters. The filter modifies a user's face to look like Akshay's bird man in the film, complete with the scary pointy teeth. Other than the look from the film, the background score of the Shankar directorial also plays in the back, making it a truly interactive and immersive experience. Sharing his own selfie via the filter, he wrote, "The new face of evil will unveil in 3 days, experience it yourself with the #2Point0Filter! Try now"
Taking the cue from Akshay, netizens have been sharing their own selfies as the scary character from the film. Take a look at some of the fan reactions here and make sure you check it out yourself!
Meanwhile, the pre-release buzz for the film is amazing and many are comparing the anticipation to that of SS Rajamouli's 'Baahubali 2'. Directed by S Shankar and distributed by Karan Johar, the magnum opus is all set to release on November 29.
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