Bala: Here is how Ayushmann's film prompted brands to discuss premature balding

Ayushmann Khurrana’s latest film Bala released on November 7 and received a great run at the box-office with a Rs 43.95 crores weekend opening according to reports. The film is not only gaining positive reviews but has also seen Amul, Shaadi.com and Only Eggs cafe joining the conversation on premature balding with their social media posts. These brands have come up with topical advertisements that revolve around the problem of premature balding that is predominantly faced by men.

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About the film

The film marked Ayushmann Khurrana’s seventh consecutive hit at the box office. Bala is currently doing extremely well as it has managed to cross 60 crores at the box office since its release. Apart from Ayushmann, the film also stars Bhumi Pednekar and Yami Gautam. Bala marks a hat-trick of hit films for Ayushmann and Bhumi Pednekar's on-screen pair. Other films that saw them together were Dum Laga Ke Haisha and Shubh Mangal Saavdhan. Bala also brings back Ayushmann and Yami Gautam to the silver screen after their debut film Vicky Donor. Film critic and Business analyst Taran Adarsh tweeted about the film Bala and also shared statistics about the film.

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