It’s tricky for film producers to arrive at the best release date for their movies. From the weather, examinations, IPL, festivals, there are many factors that can work for the film or play spoilsport in bringing the audiences to the theatres. For the last two releases at the box office, however, it’s been the elections. After ‘Student of the Year 2’, the festival of democracy created a substantial dent for ‘De De Pyaar’ in its opening weekend tally. The Ajay Devgn-Tabu-Rakul Preet Singh-starrer would’ve done better than the Rs 38.54 crore it managed if not for the seventh and final phase of the polls on Sunday.
‘De De Pyaar De’ didn’t have the best of starts by Ajay Devgn standards as it earned 10.41 crore on the opening day including the paid previews a day before, Thursday.
With positive word-of-mouth going on for the romantic comedy, the movie showed a good jump on Saturday, earning Rs 13.39 crore.
The collections improved further on Sunday, 14.74 crore. However, according to Taran Adash, who tweeted the figures, the elections that were on in some states, affected the collections. The same was the case with ‘Student of the Year 2’ as well as the sixth phase of the elections were held the previous Sunday. According to reports, Punjab, which saw good growth on Saturday, was among the areas that didn't perform as per expectations since the polling was being held.
According to the trade analyst, Mumbai and Delhi multiplexes have been doing well, resulting in the good total, Rs 38.54. However, he stated that the weekdays would be crucial.
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