Indian cinema has always been a topic of discussion, whether it is positive or negative. Indian cinema is over 100 years old, 105 to be precise, a lot of things have changed since then. Every decade has been able to witness changes, the best decade of Indian cinema as per critics was the period spanning from the late 1940s to the mid-1960s, that period of Hindi films is also referred to as the Golden Era. The Golden Age of the movies is cherished even today and Bollywood lovers are going to remain fond of this time for years to come.
Somewhere in these 105 years, the whole intention of filmmaking for entertainment became a mere money-making medium. The Indian film industry releases almost about 1000 movies in a year, and only 15-20 of them see the light of success, not necessarily the worthy ones. A lot of good films never receive the appreciation and applause for the hard work and uniqueness put into it. But now, things are changing, low budget films, real actors and not 'stars' are getting their dues, viewers are wanting to watch these kinds of films purely based on the story and not the star cast.
To elevate the standard of films and filmmaking in India and to create an unbiased platform to recognize and award deserving films from all over the country, renowned and celebrated critics like Bhardwaj Rangan, Anupama Chopra, Rajeev Masand, Bharathi Pradhan, Bhawana Somaaya, Rohit Khilnani, Shubhra Gupta, Suparna Sharma, Udita Jhunjhunwala, Suhani Singh and Rahul Desai have come together for the first time ever to form the 'Film Critics Guild'.
This noted panel thrives to foster a better understanding of cinema by nurturing qualitative film criticism and putting in place exacting ethical standards for reviews across platforms. Reportedly respected film critic Anupama Chopra stated that The Film Critics Guild aims to bring together Indian critics so that they can further the cause of criticism and help to raise standards. It’s very important for them to come together as a community, especially in the age of social media, when everyone has a platform to express opinions.
The Guild’s other priorities will be inclusive of representing the pan-Indian membership while persuading for better interaction with studios and production houses, attending film festivals and conducting workshops.
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