Shah Rukh Khan's next film 'Zero' is one of the most highly anticipated films of the year. With only days remaining before the big release, the actor is pulling all stops to ensure that the film reaches everyone. After giving countless interviews and appearing on numerous shows and promos, SRK has now found a unique way to promote the Aanand L Rai directorial.
Taking to Twitter, he revealed the amazing news that there is a Zero themed filter available now on the social media app Snapchat. He shared a small video of himself using the hilarious filter which gives one a pair of shades and a garland of notes around their neck. On the shades, one can see images of Anushka Sharma and Katrina Kaif. King Khan can be heard saying in the video, "Hamare paas Aafia bhi hai Babita bhi hai. Kaaju bhi hai kishmish bhi hai." He captioned the click as," Thanks to @Snapchat @BauuaSingh can take Aafia & Babita for the movie #Zero on 21stDec... Apni aankhon mein bithake...for my eyes only..."
Taking a cue from their idol, the fans of the actor also started sharing their pictures as they used the filter. Take a look at some of them:
This strategy although interesting is not the first time that a Bollywood celebrity has used to promote their film. Akshay Kumar had also introduced the '2.0' filter on Facebook to increase interest in the Shankar directorial which had caused a viral trend. Aamir Khan's 'Thugs of Hindostan' had also sought a unique way of promotion where they had partnered with Google Maps.
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