Fashion designer Monisha Jaising and Shweta Bachchan Nanda quite often come in India's best-dressed list, and while the two have known each other and have collaborated on various occasions to bring out designs, this time the duo has come together to bring out a new affordable luxury brand titled ' MxS'. The designs will range from (₹8,000-70,000). The brand is said to be inspired by pop culture and contemporary streetwear. From sequinned tops to party-ready dresses, this store is said to have everything. As described on the website, the designs are meant for urban women who do not want to put their age into an ensemble.
The brand was launched on Saturday, September 1, where Monisha and Shweta have collaborated together to launch the debut collection. One can say that the launch of 'MxS' was a starry affair, with many Bollywood celebrities and star kids present. The launch was held at Pali Hill, along with a get together at Gauri Khan's home after the event. Keeping the brand designs in mind, most of the Bollywood celebrities sported a casual look, still looking elegant and chic. The celebrities that were present included Aishwarya Rai Bachchan, Jaya Bachchan, Amitabh Bachchan, Gauri Khan and Neha Dhupia to name a few. Apart from them, the star kids that were present at the event include Ananya Panday, Shanaya Kapoor, Alanna Panday and Suhana Khan.
Shweta Bachchan Nanda was always known for her sharp sense of fashion. On starting the luxury brand, she stated that this brand can be an inspiration to many and that the brand says that at any age, one can start from scratch and there is no harm in that. Further, she discloses that it was important for her and Monisha to be their age and design things, as one does not need to be young to design young and trendy clothes. Her main reason to launch the luxury brand was to see people of different sizes, wear clothes and enjoy it. During the launch event, all the clothes were sold out, as confirmed by Amitabh Bachchan. The proud father could not help himself and took to the micro-blogging site to make this proud announcement.
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