The trailer of Shahid Kapoor and Shraddha Kapoor starrer 'Batti Gul Meter Chalu' is all set to be unveiled on Friday, August 10. Ahead of the film's trailer launch, Shahid Kapoor took to social media to unveil a series of new posters of 'Batti Gul Meter Chalu'. The actor captioned the first poster saying, "It's current! It's light! It's shocking! #BattiGulMeterChalu #BGMCPoster Trailer out on Friday at 12:30 pm."
While sharing another poster featuring his co-stars Shraddha Kapoor and Yami Gautam, Shahid posted, "kaun kehta hai kanoon ki batti gul? ab hoga insaaf chaalu! Get ready for the Roller coaster! hamari film ka ye naya poster!! #BattiGulMeterChalu." Another poster features Shahid Kapoor and Shraddha Kapoor on a bike. Shahid captioned the poster saying, "Kick-starting this fun ride! Tank full Kal se trailer chaalu..." Shahid also shared a picture of him holding a light bulb with a line which reads, "Mujhe Shikayat hai. Par sunega kaun? Kal se trailer chalu."
Directed by Shree Narayan Singh of 'Toilet: Ek Prem Katha' fame, 'Batti Gul Meter Chalu', a comedy-drama, deals with a social issue. 'Batti Gul Meter Chalu' highlights the contrast between long hours of power cuts and the ironical high electricity bills which burn a hole in the common man’s pocket. The story of the film follows the account of a man's battle against control dispersion organizations. The film was earlier slated for a release on September 14, 2018, however, due to a number of reasons including a conflict with Prernaa Arora and her production company KriArj Entertainment and accusations of copyright infringement in addition to a legal battle with Vashu Bhagnani, the film's release date was postponed to September 21, 2018. Shahid Kapoor had taken to Twitter to make the announcement. The actor in his tweet said, "BATTI GUL METER CHALU releases on 21st September".
The release date of 'Batti Gul Meter Chalu' was earlier postponed from August 31 to September 14 in order to reportedly avoid a clash with the Shraddha Kapoor and Rajkummar Rao starrer 'Stree'. 'Batti Gul Meter Chalu' would have then clashed with Kajol's 'Helicopter Eela' had its release date not been deferred once again.