Aamir Khan starrer 'Thugs of Hindostan' is one of the most awaited films of the year. The film also stars Amitabh Bachchan, Fatima Sana Shaikh, and Katrina Kaif in pivotal roles. The makers are releasing the making videos and the song teasers in a series of chapters to strategically keep the audience hooked onto the film.
The cast is all set for the release of the film which is scheduled on the 8th of November. While movie stars appear on various reality shows and tie up with different brands to promote the show, Aamir Khan is officially the first celebrity to collaborate with Google maps. Yes, you read that right. Aamir Khan who plays the role of Firangi Mallah in the upcoming film 'Thugs of Hindostan' will help people navigate the Indian roads.
This is the first time when any film marketing team has gone hand in hand with Google Maps and that too for one kind of its innovation. The users can have the option to drive along with Firangi Malaah on their Android and IOS smartphones. Google Maps have used Aamir Khan's mark of Firangi sitting on a donkey from the trailer.
Manan Mehta, Vice President - Marketing and Merchandising, Yash Raj Films in a statement mentioned that they had to think of creating a first time, unparalleled and unrepeatable marketing idea to promote this film. And in Google Maps they found a perfect partner to do so. Google Maps is now a household name in India and is extensively used to travel around in our daily lives.
He further added that they had a great time working with the team at Google to make ‘Firangi’ a part of these journeys, and mentioned that the team is confident that people will love the experience and of course the movie.
Google India too announced the collaboration on Twitter.
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