Virat Kohli Most ‘powerful Celebrity Brand’ In India; Deepika Padukone Leaves Male Actors Behind In Report

Bollywood News

Virat Kohli is the most valuable celebrity brand in the country, according to Celebrity Brand Valuation Report 2018: "The Bold, the Beautiful and the Brilliant" by global advisor company Duff and Phelps.The report of the country’s ‘most celebrity powerful brands’ has been compiled after analysing the figures of their contracts for brand endorsements.

Written By Joel Kurian | Mumbai | Updated On:

Virat Kohli is the most valuable celebrity brand in the country, according to Celebrity Brand Valuation Report 2018: "The Bold, the Beautiful and the Brilliant" by global advisor company Duff and Phelps. 

READ: Sachin Tendulkar Only Retiree In Forbes’ Highest-Earning Celebs List, Here’s How He’s Stayed In The Top-10 For 5 Years Running

The report of the country’s ‘most celebrity powerful brands’ has been compiled after analysing the figures of their contracts for brand endorsements.    

The Indian captain topped the list with his brand value of USD 170.9 million and left everyone behind by a massive margin. However, he is the only cricketer to feature in the top-10 dominated by actors.

Next came Deepika Padukone with her brand value at USD 102.5 million. The actress is the only female celebrity in the top-5 and leaves all the male actors behind in the list, including the Khans and husband Ranveer Singh. Her position in the list grew from third last year to second this year. The actress' brand value comes amid the constant debate on gender wage gap for acting assignments, with top male stars taking home remuneration multiple times that of the female ones most of the times.    

The two stars are the only to touch three figures in million dollars. Surprisingly, there have been no new entrants as the same ten celebrities were a part of the list last year as well.  

Shah Rukh Khan’s fall from second to fifth and Hrithik Roshan’s decline to tenth from seventh are noticeable, while Akshay Kumar, Ranveer Singh, Salman Khan, Amitabh Bachchan, Alia Bhatt and Varun Dhawan have more or less maintained their positions from last year and are placed at 3rd, 4th, 6th, 7th, 8th and 9th in the list respectively. 

(Screengrab: Duff and Phelps' Celebrity Brand Valuation Report 2018)

The stars placed in 11-20 of the list are again dominated by actors, Aamir Khan at 11th, Anushka Sharma at 13th, Ranbir Kapoor at 16th, Kareena Kapoor Khan at 17th, Priyanka Chopra at 19th and Shraddha Kapoor at 20th. 

Two stars from the cricket world, MS Dhoni  and Sachin Tendulkar took up 12th and 14th places respectively. PV Sindhu is only non-cricket or Bollywood celebrity in the list at no 15. 

(Screengrab: Duff and Phelps' Celebrity Brand Valuation Report 2018)

READ: Indian Actors Akshay Kumar And Salman Khan Rank In The Forbes Highest Paid Actors List

The brand value of the top 20 is a mammoth USD 877 million with the top 10 making up 75 per cent of the amount. 

 

 

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