Amitabh Bachchan who recently supported and paid off the outstanding loans of 2100 farmers from Bihar, has now taken up a new cause — the megastar has launched a new campaign for eye care, to fight blindness.
The campaign is called 'See Now' and it will be in 5 key districts - Unnao, Lucknow, Raebareli, Lakhimpur Kheri and Sitapur.
The actor took to his Twitter handle and wrote: "T 3196 - A cause most important ; a campaign I endorse .. #seenow @weareseenow .. get your eyes checked before its too late .. @weareseenow
message particular to - Raebareili, Sitapur, Lucknow, Lakhimpur Kheri & Unnao ..🙏🇮🇳" [sic]
Watch the video below -
"Vision problems are extremely common in India. The basic lack of understanding and awareness of how eye health works, leads to stigma around simple and easy treatments. People are often not aware of availability in their area of quality eye care services. It really is simple to avoid a lot of different sorts of blindness by preventative care," Amitabh said in a statement.
The actor also recently fulfilled his promise of donating to the families of the Central Police Reserve Force (CRPF) officials, who were martyred in the terror attack in Jammu and Kashmir's Pulwama in February.
The veteran made the announcement on his blog, describing the family members in a way that will leave one emotional, “They come in silence, grim and in sadness .. their faces display nothing but the futility of life .. they have lost their dear .. a husband, a son a man of the house and their bread earner .. the ladies are all young .. some with child and some in expectancy .. the elders , the parents move about in silent daze ..” (sic)
He added, “They are the families of the 40 brave hearts that lost their lives at Pulwama in a devastating bomb attack while they travelled in a convoy ..” (sic)
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