The makers of 'Sui Dhaaga - Made In India' unveiled a unique marketing campaign for the promotions of the film. The film where Varun Dhawan plays a local tailor named Mauji and Anushka Sharma an embroiderer, Mamta hails from heartland India in Yash Raj Film's upcoming entertainer.
To perfectly portray their roles on screen, Anushka and Varun ensured that they prepared well and got into the skin of their characters. To shoot the film in an authentic manner, they needed to learn new skills including handloom, block printing, weaving with the help of charkha, stitching, sewing on machines, embroidering and dyeing of clothes to ace their roles.
Speaking about the experience of learning new things, Varun shared, “Sui Dhaaga has made me a better artist. I have never learnt so many new things for a film and these skills helped me get into the psyche of my character, his life and struggles. Mauji is a dreamer who wants to make a name for himself and win the love and respect of his wife, Mamta, and his family. In order to achieve his simple dreams, Mauji has to learn various aspects of tailoring, weaving and handloom."
The film that revolving around finding love and respect through self-reliance has the duo hitting the screen together for the very first time. Reminiscing the time she spent on the sets learning new skills, Anushka said,
“It was an extremely fulfilling experience to learn these new skills while becoming Mamta. As an artist, I look to seek out new experiences and Sui Dhaaga gave me the opportunity to pick up such amazing and different skills that I would have never learnt otherwise. I had to learn the Charkha, which is just used to separate the yarn. I did a crash course at block printing. I learnt to embroider. It was a challenging yet creatively nourishing experience to work in this film.”
Both Varun and Anushka have come together for the first time and are definitely the freshest on-screen jodis of 2018. 'Sui Dhaaga' brings together National Award winning producer-director combo of Maneesh Sharma and Sharat Katariya after their blockbuster 'Dum Laga Ke Haisha'. The film is a special salute to the inherent entrepreneurial spirit that the youth of India have. The film will release on September 28.
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