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Here's How Chetan Bhagat Launched The Promo Of His Latest Book

Written By Ankita Tiwari | Mumbai | Published:

Hack:

  • Chetan Bhagat is back with his next novel titled 'The Girl in Room 105: An Unlove story'.
  • The movie style promo of the book was released on Monday via Facebook Livestream.

After penning bestselling novels like 'Five Point Someone' (2004), 'One Night @ the Call Center' (2005), 'The 3 Mistakes of My Life' (2008) Chetan Bhagat is back with his next novel titled 'The Girl in Room 105: An Unlove story'.  And the celebrated author launched the trailer of the book on Monday. The trailer of the book was released along with its title and cover via Facebook Livestream.

Watch the trailer here: 

Chetan spoke about his book how it stands out from the previous ones which were mostly based on love stories. He said, “This time I have departed from the typical Chetan Bhagat love story. It is an unlove story. I think love is great — I may have pushed it too much — but sometimes in life, you have to unlove… we all have (had) situation where we have to unlove someone."

 

My new book is called The Girl in Room 105. Click link in bio to see the trailer!

A post shared by Chetan Bhagat (@chetanbhagat) on

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At the launch, the author also spoke about the movie-style promo of the book and said that usually, books don't get this kind of promos.

Bhagat said, “It is a movie-style promo. Such promos for books does not exist, I have to, again and again, explain to people that you have to read the book to figure out what happened… because the joy of books is something else."

The trailer was directed by Mohit Suri and features Vikrant Massey. Mohit has also directed the film 'Half Girlfriend' starring Shraddha Kapoor and Arjun Kapoor which was based on Chetan Bhagat's novel by the same name.

Chetan, who is best known to write books based on love stories has now shifted to the thriller genre. This is the first time Bhagat's fans can explore his stint with the genre in this new novel.

Bhagat further added, "I am excited to explore the thriller genre for the first time and readers who have previewed the book have given a fantastic response to it."

The book 'The Girl in Room 105: An Unlove story' will hit the stands on October 9, while the book is already available for pre-order online. 

 

 

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