Atta Maker ad questioned by netizens for classist content; ad taken down by company

A famous healthcare products and home appliances company was recently attacked by netizens over a questionable ad related to house helps. The ad spoke about not letting the housemaid knead the dough for rotis and bread and stated that their hands might carry infections. The ad aimed at marketing the atta and bread maker which would easily knead the dough for people. The company had to apologize for the content and bring it down with immediate effect.

Twitterati angry over classist content

Twitterati recently picked out an ad which was made by Kent healthcare products for the classist nature of the content. The piece of advertisement, which featured Hema Malini, had the tagline, “Are you allowing your maid to knead atta dough by hand? Her hands may be infected”, indicating that the maid is more likely to carry infections. Most people also felt that the content tried to indicate that such homely chores can only be done by women of the family. It was tagged as classist and casteist by most people who viewed it.

Within a few hours of circulation, people started calling out Kent company and asked why they were promoting such content. They added that the infection, specifically the ongoing COVID 19, attacks every individual in a similar manner and hence promoting such content is simply adding to the fake news. Most of the Twitter users also asked the company to apologize and take down the advertisement. Have a look at few of the reactions here.

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Kent company took to Twitter to send out an apology after the rage went out of control. The company asked people to accept their sincere apologies for the content of the advertisement. They said that the intention of the ad was never to send out such a wrong message but it was a piece that was wrongly communicated. They withdrew the ad and clarified that they support and respect every section of society. The note was put forth by the chairman of the company, Mahesh Gupta. Have a look at the tweet by the company here.

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