Bad Newz Box Office: Slashed Prices To Benefit Film As Deadpool & Wolverine Becomes 1st Choice?

Bad Newz hit the big screen on June 19 and since then the film has been drawing audiences to houseful theatres. The film features Triptii Dimri, Vicky Kaushal and Ammy Virk in lead roles. At the conclusion of the first week, the film's business has neared ₹50 crore mark at the domestic box office. 

Will Bad Newz benefit from buy one get one offer? 

Bad Newz opened to a decent ₹8.3 crore on day 1. The film held steady at the box office on subsequent days as well. On its first weekend of release, the Vicky Kaushal starrer has minted ₹29.7 crore at the domestic box office. 

At the end of the 7-day theatrical run, Bad Newz has raked in ₹ 42.85 Cr at the domestic box office. Owing to a lukewarm response to the film in the initial days, the makers launched a Buy One Get One free offer on tickets. It is to be seen if the movie can benefit from the offer. Trade analyst Taran Adarsh took to his X (formerly Twitter) account to share, “#BadNewz has found acceptance in urban centres, but the mass market has underperformed, despite two hit numbers and a well-received trailer.” He added, “Weekday biz, in particular, was bolstered by the #Buy1Get1 [#BOGO] free ticket offer... However, the arrival of #DeadpoolAndWolverine could present a significant challenge.” 

Will Deadpool & Wolverine hamper the business of Bad Newz 

While there is no other domestic release this week, a Hollywood biggie Deadpool & Wolverine will hit the big screens on July 26. The Marvel film is expected to eat in the business of the Vicky Kaushal starrer comedy-drama. Deadpool & Wolverine advanced bookings opened on July 14 in India. Since then, the film has registered a staggering bookings for day 1 by the audience. As per the trade tracking site Sacnilk, 101485230 tickets of the movie have already been sold ahead of the release. This amounts to a total of Rs 10.15 Cr in domestic collections from advanced bookings. 

Trade analyst Sumit Kadel took to his X (formerly Twitter) account to share “#DeadpoolAndWolverine is having FANTASTIC ADVANCE BOOKING. Film is set to take a huge 20 cr+ opening in India tomorrow.. Massive HYPE.” Given the traction from advanced bookings, the film might become one of the highest Hollywood openers in India. The film will have to beat Spider-Man: No Way Home's opening day collection (₹32.67 crore) to become the highest Hollywood opener in India post-pandemic.