Ganesh Chaturthi 2018: Mumbai's Lalbaugcha Raja Offered An 8.5ft Modak Made Of Deodorant Cans

The pulsating city of Mumbai is known for its busy schedule, in spite of which it never fails to make time to celebrate. Ganeshotsav is one such festival and is touted to be one of the biggest. Engulfed in lights, flowers and happiness, the elephant God gets a grand platform. Devotees make sure that Ganpati Bappa is surrounded with his favourites especially modak that tops the list. This time around, one of Mumbai's biggest and oldest pandal has made way for a big life-size modak. 8.5 feet to be precise. 

Lalbaugcha Raja has an 8.5 feet tall modak installed at the pandal, doesn't it sound satiating! Not just that, it is also the startling attraction of this year. The gigantic treat has been erected with over 2800 deodorant cans which also makes it one of its kind. Never before has the city seen a formation of this sort. Popular deodorant brand Park Avenue has taken up the task of creating this unique 8.5 feet installation using empty cans of its Good Morning range of deodorants.

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The magnificent installation is surely a visual delight, have a closer look at...

The revelry is still on and Lalbaugcha Raja holds special significance as it is known to be amongst the most famous sarvajanik Ganesh pandals. Over 10 million devotees throng to get a glimpse of Bappa every year and this year is no different. 

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Here's how it all began...

According to reports, this idol was first brought in on September 12, 1934, by the fishermen community and the traders of the region. Back in the days, the businessmen and fishermen were praying to have a permanent location to continue with their trade after the marketplace at Peru Chawl was shut down in 1932. It is believed that they would offer prayers to Lord Ganesha and their wish was fulfilled when the Lalbaug market was established in 1934. Since then the market has been flourishing and has become home to Lalbaugcha Raja.