After launching the #MainBhiChaukidar on social media website Twitter, the Bharatiya Janata Party (BJP) is set to release caps, which will be launched soon, with 'Main bhi hoon Chowkidar' written on it.
Ahead of the Lok Sabha polls, the party is aiming to capture the attention of the citizens by using the word 'chowkidar', which the leaders of BJP, including Prime Minister Narendra Modi, are using on their official Twitter handle.
The headgear is one in the long list of apparels which the BJP enthusiasts might don as they show their support to the Prime Minister and the party ahead of the Lok Sabha Polls. Earlier this year, BJP MP Anurag Thakur, along with a number of colleagues, wore 'NaMo Again' hoodies.
In fact, 'chowkidar' is a term which the Prime Minister has time and time again used to call himself to tell the people of the country that he will safeguard them from corruption and any threat.
This comes just a few days after the party blunted opposition, especially Congress' 'chowkidar' attack on the Prime Minister by initiating a campaign named #MainBhiChowkidar on Twitter.
The idea became a massive hit and it turned out to be the biggest talking point on the social media within minutes after release. More so, it became the topmost trend globally, and stayed there for a couple of hours.
It intended to call each and every individual as 'chowkidar' who wished to fight against corruption. The party was also hoping to recreate the 'Chai pe charcha' campaign magic which began prior to 2014 polls following chaiwala jibe by Congress leader Mani Shankar Aiyar on PM Modi.
The Prime Minister began this campaign through a Twitter post of his, wherein he complimented all those working for the betterment of the society by calling them as chowkidar.
"This campaign will also further drive the narrative of PM’s strong and decisive image which multiple surveys have conveyed is the main factor in the upcoming elections," BJP's statement on the campaign read.