Amul which is known for keeping up with the social trends by way of its topical advertisements has once again set the social media abuzz with its subtle portrayal of the #FaceAppChallenge.
The app which was launched in 2017 had been in news recently all thanks to its feature which enabled people to use a filter which made them look how they would at old age. From actors to sportsmen no one could resist the temptation of using the app and posting pictures of themselves thereby.
Fuelling the trend Amul took this opportunity to master a beautiful advertisement and captioned it 'butter for the ages'
The witty caricature is already a hit garnering appreaciatio from netizens all over,
Another gem by the very talented @RahuldaCunha Sir...🙏— Sandeep K Patil/संदीप कृ पाटील 🇮🇳 (@MODIfied_SKP) July 18, 2019
Omg.. This is so cute!! Aaps may come and go.. But Amul always remains young and fresh in our hearts... Yet again awesome add.. Kudos to ageless Amul 😊😊— Harini Paddy (@harinipaddy) July 18, 2019
Me: since 30 yrs now..— Parminder (@parminderlamba1) July 18, 2019
Where can i meet this kid?— 𝓡𝓪𝓳𝓲𝓷𝓭𝓮𝓻 𝓚𝓪𝓼𝓱𝔂𝓪𝓹 ⚙️ (@rajinder_23k) July 18, 2019=
Amul bhai 🙄🙄
This was faster than when butter melts :D— Ravi Rawal (@Ravinousmind) July 18, 2019
Interestingly while people were busy praising the cooperative for their artistic brilliance, a fellow netizen took this opportunity to point out the intended meaning behind the advertisement which shows the amul girl remaining young despite using the faceapp.