A group of women who runs a weekly market in Assam's Dibrugarh district is setting a strong example of women empowerment in the country. The group of 22 women running the market helps provide a platform for rural women who come from different villages to sell their home-grown local products like vegetables, fruits, and fish from their fisheries. Women who are running the market have been recruited from different Self Help Groups (SHG). The market operates twice a week, on Saturday and Wednesday. This initiative by the various SHGs will not only help rural women become self-sufficient but also live a dignified life.
"These vegetables are brought directly from my farm as my husband is involved in farming. The deputy commissioner is helping us a lot. We come here at 7 am and wind up by 4 in the evening, on Wednesday's and Saturday's," said one of the women who is managing her shop.
The rural market in Assam currently employs 22 women. However, many more are expected to join this positive initiative. The prime objective of this women-centric market is the economic empowerment of such women who are otherwise impoverished. Being self-reliant helps them become confident and lend an extra earning hand to the family. The market also serves as a great option for the locals who are able to directly purchase homegrown produce, that too at a reasonable price. Not only this, it also supports organic and local farming and helps produce produced by small framers and self-help groups reach mainstream markets without the interference of a middle man or vendor.
"One can also bargain well and the prices are reasonable and moreover, we are getting fresh vegetables directly from their farm," a customer said.