With the goal of empowering rural women with skills of digital marketing, the Common Services Centre (CSC) which falls under the Ministry of Electronics and Information Technology and provides a range of digital services, has partnered with Internet giant Facebook.
As part of the agreement, Facebook along with CSC, will provide digital skills training to women Village Level Entrepreneurs (VLEs), who will further help in building awareness and enhancing the lives of others by ensuring that the community is able to learn from each other.
In the first year of this project, the collaboration envisions providing tools and digital skills training to over 2,50,000 people across more than 3000 villages in 10 states around India.
The initiative is aimed at transforming the rural economy and benefiting people living in remote places of the country. CSC along with Facebook will co-create a curriculum (online and offline) around digital marketing skills and online safety (in 14+ regional languages).
CSC will identify and nominate 5,000 women VLEs across 10 states (Jammu and Kashmir, Uttar Pradesh, Rajasthan, Chhattisgarh, Jharkhand, Telangana, Bihar, Kerala, Maharashtra, and Tamil Nadu). These women VLEs will be given training sessions on leveraging various Facebook tools to not just build and grow their business but also on how to train people on the ground.
Speaking over the initiative, Ajit Mohan, MD and VP of Facebook India, said that they are looking forward to building a 'community network', furthermore, to arm village-level entrepreneurs with similar digital tool kits.
He said, "India has made dramatic strides in expanding access to affordable mobile broadband in the last few years. We are excited to partner with CSC Academy to create a program that will build on this success as well as the outstanding community networks that CSC has built over the years. CSC has unleashed entrepreneurs across villages in India, many of them women. With the Digital Beti program, our objective is to arm these village level entrepreneurs with similar digital tool kits that large corporations have access to, and unleash their full potential and their ability to create economic opportunities for themselves and their communities."