International Yoga Day: Amul’s Brilliant Topical With Asanas Shows How Practice Makes ‘har Mushkil Asan’

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A practice that originated in India and today, is being celebrated on a global level says it all about the impact that Yoga has created over the centuries. International World Yoga Day: Amul’s brilliant topical shows how the practice makes ‘har mushkil asan’.

Written By Joel Kurian | Mumbai | Updated On:

A practice that originated in India and today, is being celebrated on a global level says it all about the impact that Yoga has created over the centuries. Prime Minister Narendra Modi has further raised the awareness of Yoga’s health benefits, because of which June 21 has attained added significance in the last five years since PM came into power. And like every headline-grabbing event of the country and abroad, Amul had another creative graphical topical for the special day, how it like yoga, made lives easier for people.

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Like how the team of Amul connects the relevant issue with their own products, the topical featured the ‘Amul girl’ performing various ‘asanas’ or exercises, and like the various names of the asanas, the image termed it as ‘Breakfastasan’, ‘Lunchasan’ and Dinnerasan’ and how every ‘mushkil’ (the stress regarding the three meals of the day) were made ‘asan’ (easy) by Amul, similar to how Yoga has made lives easy for people for so long.

Here's the topical:

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This is not the first time that the dairy brand has honoured the day with a special tribute. A few years back too, they had played with the 'asan' wordplay for their image. Here it is:

 
 
 
 
 
 
 
 
 
 
 
 
 

Every. Single. Time. #InternationalYogaDay

A post shared by Mad Over Marketing (M.O.M) (@madovermarketing_mom) on

Meanwhile, PM Modi, on whose proposal the International Day of Yoga was offically declared by the United Nations, celebrated the day with over 40,000 persons in Ranchi.

 

 

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