A day Prime Minister Narendra Modi was awarded the first-ever Philip Kotler Presidential award in New Delhi for his leadership and "selfless service to the country", world-renowned Professor of Marketing, Philip Kotler, has 'expressed his deep admiration of PM Modi and his accomplishment' in an Email. Mr Kotler addressed the mail to Dr Jagdish Sheth of Emory University, who gave away the award to PM Modi, as Mr Kotler could not make to the event owing to his ill-health. In the mail, Philip Kotler also expressed his discontent for not being able to attend the event. He wrote:
I cannot find the words to express how wonderful you have been in making it possible to give the Kotler award to Prime Minister Modi for his public leadership. It looks like the event went well. I am only saddened that I could not be there. My letter hopefully expresses my deep admiration of PM Modi and his accomplishment.
Our idea with the World Marketing Summit is to choose each year a national leader who epitomizes the best ideas for advancing their society with democratic values and ideals. I talked to a number of people from India and elsewhere who felt that PM Modi is doing his best to advance the common good in India. We choose a public leader who encourages companies in that country to pursue the triple bottom line of profits, people and the planet.
According to the award citation, PM Modi was selected for his "outstanding leadership and his selfless service towards India, combined with his tireless energy has resulted in extraordinary economic, social and technological advances in the country".
The Award Citation said:
“Shri Narendra Modi is selected for his outstanding leadership for the nation. His selfless service towards India, combined with his tireless energy has resulted in extraordinary economic, social and technological advances in the country.”
The Citation adds: “Under his leadership, India is now identified as the Centre for Innovation and Value Added Manufacturing (Make in India), as well as a global hub for professional services such as Information Technology, Accounting and Finance.”
The Citation also mentions: “His visionary leadership has also resulted in the Digital Revolution (Digital India), including the Unique Identification Number, Aadhaar, for social benefits and financial inclusion. It is enabling entrepreneurship, ease of doing business, and creating a 21st century infrastructure for India.”
Prof. Philip Kotler is a world-renowned Professor of Marketing at Northwestern University, Kellogg School of Management. Professor Kotler is the author of 57 books including marketing management, its analysis, planning, implementation and control, the most widely used Marketing books in the graduate business schools all across the globe. He has also published more than a hundred and fifty articles in leading journals, several of which have received the best-article awards.
He has travelled extensively throughout Europe, South America and Asia to deliver lectures in many MNCs and well-renowned organisations about how to apply sound economic and marketing principles to increase their competitiveness. He has also advised governments on how to develop and position the skill sets and resources for the betterment of their subjects.