India's mobile connection numbers are sensational (a billion!) what truly captures the dichotomy is the fact that the proliferation of digital has hardly heralded the demise of traditional media. Even as print numbers tumble all over the world, in India, newspapers are still booming! The key in this case has been languages. As per the Audit Bureau of Circulation (ABC), India's print publications grew at a compound annual growth rate (CAGR) of almost 5% between 2006 and 2016 -- mostly in Hindi and other vernaculars!
What's more: not only is the news becoming more accessible to the public but it's also coming closer! Local news in the local language appears to be a winning combination, and once you add digitisation to the mix, there's a real scope for community champions to emerge.