This Independence Day, school students in different parts of the country went outdoors with an agenda- to clean up the neighbourhood and rid it of litter. The drive was a part of the Behtar India campaign which is visiting schools to spread awareness about the importance of swasthya, swachhta, vatavaran. Students and teachers alike, very enthusiastically took part in this clean-up drive to ensure a cleaner India, and therefore a Behtar India.
The Behtar India campaign enables different segments of society to work together, towards getting tangible results on the ground. It empowers people and organisations to act at the local level and yet make a global impact.
The Behtar India campaign has been conceptualized by DHFL Pramerica Life Insurance Company and is being jointly implemented by DHFL Pramerica team, Republic TV, and Charities Aid Foundation, India.