The second edition of the Behtar India campaign, which has been conceptualised by DHFL Pramerica Life Insurance Company and is being jointly implemented by DHFL Pramerica team, Republic TV and Charities Aid Foundation, India, was launched in Mumbai on Tuesday. The event was graced by the campaign’s brand ambassador Parineeti Chopra’s presence. The main objective of this year’s campaign comes with an important message for recycling.
Namita Vikas, Group President & Global Head, Climate Strategy & Responsible Banking, YES BANK Ltd spoke about the importance of the third pillar of ‘Behtar India’s campaign - the environment. She stressed on the importance of “the power of collective”.