Behtar India

Corporates Come To The Forefront Of The Discussion Of Sustainability For A Behtar India

Written By Digital Desk | Mumbai | Published:

After completing impactful and informative summits in the cities, the Behtar India Go Green City Summit is now bringing a special summit, in the heart of this country, Delhi. The Behtar India campaign is an initiative which instigates and motivates educational and corporate sectors to join hands for a noble cause.

The most substantial part of the summit has always been the panel discussion. The panel discuss about the city and environment-related issues and to share their opinions over solutions to the problems faced by the country. Bringing together a panel of corporates, comprising of Mr. Anshuman Verma (Chief Marketing & Digital Officer, DHFL Pramerica), Vijay Sethi (Chief Information officer, Chief Human Resources Officer, Head Corporate Social Responsibility, Hero MotoCorp LTD), A.Sudhakar (Head, Global Human Capital & Corporate Social Responsibility, Dabur India LTD), Jitendra Routray (Head, Corporate Social Responsibility, Renew Power Pvt. LTD). The panel was moderated by Ritika Jhanji Jagtiani giving a new meaning to Corporate Social Responsibility (CSR) and discussing more about Behtar India.

The panel also deliberated over the impact of the Behtar India Go Green City Summits and how CSR in all the organizations have matured after trial & error over time. While talking about the achievement, Mr. Anshuman Verma (Chief Marketing & Digital Officer, DHFL Pramerica) spoke about the response they got,

“When you objectively look at numbers, how many schools associated, so we had almost a thousand schools and around 22,000 children. The great part was that it was a leadership development platform for children and the children wanted to go and change the nation so the important part was while each of us is doing their bit today, to influence and make our country better, the fundamental sustainable change happens when you involve everybody, so you started with children, children went out they involved their parents, they involved the society.”

Jitendra Routray (Head, Corporate Social Responsibility, Renew Power Pvt. LTD) spoke about the financial aspect involved in this initiative,

“So when we are talking about CSR we are not looking at the money that we have spent thought the government is saying that 2% of your profit you will be spending for the CSR. But those who are doing strategic CSR, they are not looking at only 2% of the money they have to spend foe the CSR and the money we are spending for the CSR, we are not looking at, this is not what we have done and this is the amount we have spent for the CSR we are flloking at the SROI (Social Return On Investment) so how the money is actually beneffitng the company.”

The core values of the Behtar India campaign this year are – Swasthya, Swachhata, and Vatavaran.

The Behtar India Campaign is an initiative that aims at bringing together schools, students, corporates and citizens towards discussing the problems and solutions with an aim to build a sustainable environment and future. The campaign invites schools to participate in this noble initiative and recycle the maximum amount of paper. The objective is to catalyze progressive

action towards a sustainable India, a Behtar India, through work in the fields of health, environment, and hygiene.

Watch corporates come together to shed light on the problems faced by the country.

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