The Behtar India campaign brings together people from all walks of life, from every profession, together to bring about a change in the country that will help it bloom and grow. Watch this video to see how leaders of some of India's favourite companies pledge to work for a cleaner, healthier and Behtar India.
See what Anshuman Verma, Chief Marketing and Digital Officer of DHFL Pramerica has to say about this initiative:
Behtar India is a social campaign. that' a campaign which is very unique- it seeks to involve school children, it seeks to involve corporates, it seeks to involve ordinary citizens. All of us, every citizen of the country, wants the country to be better. Therefore, under the umbrella of Behtar India, we would encourage, and want everybody to register on the website behtarindia.in, and contribute in their own way and make the country a better place.
The Behtar India campaign enables different segments of society to work together, towards getting tangible results on the ground. It empowers people and organisations to act at the local level and yet make a global impact.
The Behtar India campaign has been conceptualized by DHFL Pramerica Life Insurance Company and is being jointly implemented by DHFL Pramerica team, Republic TV, and Charities Aid Foundation, India.