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The Behtar India campaign started out as an initiative to focus on the environmental conditions by focusing on the three aspects of Swacchta, Swasthya and Vatavaran. This initiative aimed at bringing together schools, students, corporates and citizens towards discussing the problems and solutions with an aim to build a sustainable environment and a sustainable future.
This campaign was conceptualized by DHFL Pramerica Life Insurance Company and was jointly implemented by DHFL Pramerica team, Republic TV, and Charities Aid Foundation, India. Acknowledging them was the last segment of the Behtar India Finale. The awards were given to appreciate the hard work, efforts and dedication put in by all the corporate firms and the partners associated with this noble initiative.
The Vice President, Brand Strategy at DHFL, Mr. Arun Sharma gave away a token of appreciation to the partners:
This award ceremony was followed by a special acapella performance by the team of Aflatunes, who left the audience spell bound. Later, Mr. Arun Sharma ( Vice President, Brand Strategy at DHFL) took over the stage to give the vote of thanks followed by the Anchor’s closing comments.
The Behtar India campaign managed to create an enormous impact across the country in the conservation of the environment. The objective was to catalyze progressive action towards a sustainable India, a Behtar India, through work in the fields of health, environment, and hygiene.