The second edition of the Behtar India campaign that aims at collaborative social responsibility by stringing together corporates, schools and individuals by catalysing progressive action towards a sustainable India has been launched!
The campaign is a social innovation that rallies to get different segments of the society together to work towards making their cities cleaner, greener and healthier.
The unique format not only supplements the government's efforts to provide promotive as well as preventive healthcare to the community but also ensures quality curative healthcare and behaviour change in the fields of hygiene and environment.
The aim may be the same for all segments but the journeys are quite different. The initiative is a contest for schools and students, a CSR and an employee engagement window for companies, social service for individuals, an amplification tool for the municipal corporations and for the under privileged children, it is an opportunity to receive free health benefits...
The initiative aims at a Behtar vatavaran (environment) by inculcating recycling as a habit, beginning with paper and e-waste, Behtar swachhta (cleanliness) by identifying a dirty public area in the city and cleaning it up.
And behtar swasthya (healthcare) by spreading dengue awareness and providing dengue protection kit to maximum under-privileged children.
In its first year, Behtar India, as per its website, had reached out to over 11 lakh students, planted 1.5 lakh saplings, handed out 59,000 dengue protection kits, enlisted over 32,000 student volunteers, registered over 900 schools, cleaned over 600 locations across the country in over 200 participating locations, and saw 9 companies adopting students under their CSR projects.
The second edition of Behtar India, which is being jointly implemented by DHFL Pramerica, Republic TV and Charities Aid Foundation, India, was launched in Mumbai on Tuesday and was graced by the presence of Bollywood star Parineeti Chopra, the Behtar India campaign ambassador. The event was headlined by Arnab Goswami, founder and Editor-in-Chief of Republic TV and singer Shaan.