The Union Minister of Railways and Coal, Piyush Goyal, on Tuesday, delivered a set of meaningful interpretations of the Prime Minister's flagship Swachh Bharat Abhiyan by drawing comparisons with the struggle for freedom while speaking at Behtar India, a unique 'Collaborative Social Responsibility' campaign which brings together corporates, schools and individuals.
The second edition of the Behtar India campaign, which has been conceptualised by DHFL Pramerica Life Insurance Company and is being jointly implemented by DHFL Pramerica team, Republic TV and Charities Aid Foundation, India, was launched in Mumbai on Tuesday.
The main objective of this year’s campaign comes with an important message for recycling.
Behtar India is a unique collaborative social responsibility campaign stringing together corporate, schools and individuals by catalysing progressive action towards a sustainable India, a Behtar India, through work in the fields of health, environment and hygiene. The event was headlined by Arnab Goswami, Founder and Editor-In-Chief, Republic TV along with actor Parineeti Chopra, who is the brand ambassador of the campaign, and singer Shaan.