The second edition of the Behtar India campaign, which has been conceptualised by DHFL Pramerica Life Insurance Company and is being jointly implemented by DHFL Pramerica team, Republic TV and Charities Aid Foundation, India, was launched in Mumbai.
The main objective of this year’s campaign comes with an important message for recycling.
Behtar India is a unique collaborative social responsibility campaign stringing together corporate, schools and individuals by catalysing progressive action towards a sustainable India, a Behtar India, through work in the fields of health, environment and hygiene. The event was headlined by Arnab Goswami, Founder and Editor-In-Chief, Republic TV along with actor Parineeti Chopra, who is the brand ambassador of the campaign, and singer Shaan.
Shaan mesmerised the audience by performing the official anthem of Behtar India campaign. School students present at the event joined the singer in chanting the anthem.