BEHTAR INDIA is an innovative and annually recurring national campaign that aims to make cities cleaner, greener and healthier.
It not only amplifies efforts to cover maximum people under the ambit of promotive & preventive health care, provide financial help to underprivileged children to receive quality curative health care for Dengue but also initiates behavioural change with respect to hygiene and environment.
The campaign enables different segments of society to work together, towards getting tangible results on the ground. It empowers people and organization to act at the local level and yet makes a global impact.
The Behtar India campaign has been conceptualized by DHFL Pramerica Life Insurance Company and is being jointly implemented by DHFL Pramerica team, Republic TV, and Charities Aid Foundation, India.
The exponential decrease in forest cover worldwide has led to many individuals turning into green crusaders over the year. Due to this, a bunch of 20 kids in Faridabad, Delhi have taken an initiative to clean garbage and keep their surroundings neat and tidy.
Samarrth Khanna, team leader at Sewam, states that he was crossing the area near his house to find it filled with garbage and plastic and so he decided to bring up a team of 19 other kids including himself to help clean the area on weekends. The team is called 'Sewam' and they are dedicated to making the country a better place to live in-without garbage and plastic. The team also planted around 3000 seeds in the area that helps curb the carbon dioxide that is released into the air.
The young team leader further urges the youth to take part in this initiative to make the country garbage and plastic free.