The Second Edition of Advertising Club's Marquees 2018, took place on August 29 at the St. Regis Hotel in Mumbai. Presented by Zee and powered by Colors and Republic TV, this award show recognized the who's who of the marketing world.
AMFI bagged the award in the special segment "Breathing New Life into a Category. Here's what Balkrishna Kini, the Deputy Chief Executive of AMFI had to say:
For a complex product like a mutual fund, to get the messaging right in a very simple manner and in a manner which busts the myth was very important.
Here are the Marquees 2018 winners in different categories:
The six winners of the special category were - AMFI under 'Breathing New Life into a Category'; IPL under 'Creating a Global Impact'; Carvaan by Saregama under 'Reimagining for the Better'; Nykaa.com under 'Carving out a Niche'; and Hotstar under 'Digital Media Property'.
The event brought together thought-leaders and industry stalwarts in the marketing domain to announce the names of brands that either created a space for themselves in a cluttered market or managed to positively shift perception that led to behavioral changes. More than 500 high profile industry leaders of the advertising, marketing, media, research, and communication fraternity had attended the award ceremony.