Marquees 2018

"Eventually, The Consumers Have To Love The Brand", Says Nitin Agarwal, The Vice President (Marketing) of Hotstar

Written By Digital Desk | Mumbai | Published:

The Second Edition of Advertising Club's Marquees 2018, took place on August 29 at the St. Regis Hotel in Mumbai. Presented by Zee and powered by Colors and Republic TV, this award show recognized the who's who of the marketing world.

Hotstar received the award in the Digital Media Property category. Here's what Nitin Agarwal, the Vice President (Marketing) of Hotstar had to say:

A huge focus on the consumer has really helped Hotstar to identify what is the content which we want to put out there and which is the way consumers want to consume that content.

Here are the Marquees 2018 winners in different categories:

  • Maruti Suzuki under the Auto (4-Wheeler) category
  • Honda Motorcycles and Scooters under the Auto (2-Wheeler) category
  • Reliance Jio under the Telecom Service Provider category
  • LG under the Durables category
  • HDFC Life under the Life Insurance category
  • State Bank of India under the Banking category​​​​​​​
  • Paytm mall under the E-commerce category​​​​​​​
  • Parle under FMCG (Foods) category
  • Brooke Bond under the FMCG (Beverages) category
  • Surf Excel under the FMCG (Household) category

The six winners of the special category were - AMFI under 'Breathing New Life into a Category'; IPL under 'Creating a Global Impact'; Carvaan by Saregama under 'Reimagining for the Better'; Nykaa.com under 'Carving out a Niche'; and Hotstar under 'Digital Media Property'.

The event brought together thought-leaders and industry stalwarts in the marketing domain to announce the names of brands that either created a space for themselves in a cluttered market or managed to positively shift perception that led to behavioral changes. More than 500 high profile industry leaders of the advertising, marketing, media, research, and communication fraternity had attended the award ceremony.

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