"It Is The Consumer Who gives Us The Ideas With What We Should Come Up With Next," Says Ambika Chauhan: Marketing Head, Parle Products

The Second Edition of Advertising Club's Marquees 2018, took place on August 29 at the St. Regis Hotel in Mumbai. Presented by Zee and powered by Colors and Republic TV, this award show recognized the who's who of the marketing world.

Parle Products bagged the award in the FMCG Foods category. Here's what Ambika Chauhan, the marketing head of Parle Products had to say:

Being so popular over so many years, we have to stay relevant. It is the consumer who actually gives us the insights and the ideas with what we should come up with next.

Here are the Marquees 2018 winners in different categories:

• Maruti Suzuki under the Auto (4-Wheeler) category
• Honda Motorcycles and Scooters under the Auto (2-Wheeler) category
• Reliance Jio under the Telecom Service Provider category
• LG under the Durables category
• HDFC Life under the Life Insurance category
• State Bank of India under the Banking category
• Paytm mall under the E-commerce category
• Parle under FMCG (Foods) category
• Brooke Bond under the FMCG (Beverages) category
• Surf Excel under the FMCG (Household) category

The six winners of the special category were - AMFI under 'Breathing New Life into a Category'; IPL under 'Creating a Global Impact'; Carvaan by Saregama under 'Reimagining for the Better'; Nykaa.com under 'Carving out a Niche'; and Hotstar under 'Digital Media Property'.

The event brought together thought-leaders and industry stalwarts in the marketing domain to announce the names of brands that either created a space for themselves in a cluttered market or managed to positively shift perception that led to behavioral changes. More than 500 high profile industry leaders of the advertising, marketing, media, research, and communication fraternity had attended the award ceremony.