Marquees 2018

Pankaj Gupta, The CMO of HDFC Life On HDFC Life On Winning Marquees In The Life Insurance category

Written By Digital Desk | Mumbai | Published:

The Second Edition of Advertising Club's Marquees 2018, took place on August 29 at the St. Regis Hotel in Mumbai. Presented by Zee and powered by Colors and Republic TV, this award show recognized the who's who of the marketing world.

HDFC Life bagged the award in the Life Insurance category. Here's what Pankaj Gupta, the Chief Marketing Officer of HDFC Life had to say:

Always think very deeply about what you want to achieve for your organization, for your customer, for your team and do a very thought through, research based, insightful and analytical approach rather than going just by emotions or gut feeling decisions at any point of time.

Here are the Marquees 2018 winners in different categories:

  • Maruti Suzuki under the Auto (4-Wheeler) category
  • Honda Motorcycles and Scooters under the Auto (2-Wheeler) category
  • Reliance Jio under the Telecom Service Provider category
  • LG under the Durables category
  • HDFC Life under the Life Insurance category
  • State Bank of India under the Banking category​​​​​​​
  • Paytm mall under the E-commerce category​​​​​​​
  • Parle under FMCG (Foods) category
  • Brooke Bond under the FMCG (Beverages) category
  • Surf Excel under the FMCG (Household) category

The six winners of the special category were - AMFI under 'Breathing New Life into a Category'; IPL under 'Creating a Global Impact'; Carvaan by Saregama under 'Reimagining for the Better'; Nykaa.com under 'Carving out a Niche'; and Hotstar under 'Digital Media Property'.

The event brought together thought-leaders and industry stalwarts in the marketing domain to announce the names of brands that either created a space for themselves in a cluttered market or managed to positively shift perception that led to behavioral changes. More than 500 high profile industry leaders of the advertising, marketing, media, research, and communication fraternity had attended the award ceremony.

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