The Second Edition of Advertising Club's Marquees 2018, took place on August 29 at the St. Regis Hotel in Mumbai. Presented by Zee and powered by Colors and Republic TV, this award show recognized the who's who of the marketing world.
Paytm Mall bagged the award in the E-commerce category. Here's what Jaskaran Singh Kapany, the Vice President (Marketing) of Paytm had to say:
The product is fantastically simple. It ensures that even the Aam Aadmi on the road can use it and use it fantastically well. The product proposition and the purpose of the brand are very good.
Here are the Marquees 2018 winners in different categories:
The six winners of the special category were - AMFI under 'Breathing New Life into a Category'; IPL under 'Creating a Global Impact'; Carvaan by Saregama under 'Reimagining for the Better'; Nykaa.com under 'Carving out a Niche'; and Hotstar under 'Digital Media Property'.
The event brought together thought-leaders and industry stalwarts in the marketing domain to announce the names of brands that either created a space for themselves in a cluttered market or managed to positively shift perception that led to behavioural changes. More than 500 high profile industry leaders of the advertising, marketing, media, research, and communication fraternity had attended the award ceremony.