Honda Activa launches a one of its kind, #ActivIndia campaign during the election season to encourage more and more people to cast their votes to make a difference. It prompts the citizens to realise that they are the ones who can give the “desh chalane ka license” - the license to run the country. The #ActivIndia campaign, in no time, has inspired over 6.4 million people who have already taken a pledge to vote in the upcoming general elections.
A group of youngsters in Chennai took out a scooter rally, to spread awareness among individuals about the importance of the elections and how each of their vote makes a difference. It is important to realize that each drop counts. The main aim of the rally was to encourage the youth to use their voting right to unite and bring about a change. It is the youth who are the future of the country and with 84 million first time voters this year, the difference can be huge.
The students believe that this is the time for them to choose a representative for the country and they should not lose the opportunity to bring a change that they desire. The citizens should realize that their vote is what makes this democracy a success. “Desh tabhi chalega, jab vote karega”- A country runs efficiently only when the citizens vote.
Speaking about Honda’s movement activating young India to vote, Mr. Yadvinder Singh Guleria, Senior Vice President, Honda Motorcycle & Scooter India Pvt. Ltd. said
“Honda has sparked a positive social change and 25 lakh Indians have already joined this social movement. India has become #ActivIndia. We urge all voters to ensure #KoiSeatNaJayeKhali by taking along their friend, family and relative to polling booth. Together, let’s make each voter socially aware & more responsible to drive the change. Show your support to #ActivIndia movement and pledge to vote by giving a missed call on 9870500111.”
Here’s how you can support #ActivIndia -
1. Pledge to Vote: Visit www.hondaactivindia.com & join the #ActivIndia movement
2. Set SMS reminder: Select your polling date on the website and get reminded a day before.
3. Join the movement through missed call: Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote
4. Frame your pledge: Show the world your customized pledge frame and spread awareness.
5. Spread the cause: Upload your pledge certificate on social media and ask your friends and family to take the pledge too!
6. Every vote counts: Ensure two votes are cast for every two-wheeler. Ride to the polling booth with a pillion.