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Honda Activa launches a one of its kind, #ActivIndia campaign during the election season to encourage more and more people to cast their votes to make a difference. It prompts the citizens to realize that they are the ones who can give the “desh chalane ka license” - the license to run the country.
The city of Varanasi or Benaras, as it is lovingly called, is known for the ghats of Ganga and the prestigious Banaras Hindu University, that has a glorious history of more than a century.
#ActivIndia reached the very famous and populated Assi Ghat to interact with the common man. The segment addressed people to voice their opinions on the issues that are taken up in the upcoming elections and also talk about “Dream India”.
The people believe that the ideal candidate is the one who works for the development and prosperity of the country. The main issues that should be focused on are unemployment, security and reservation. The political parties should work with an objective to develop sectors like industry, health and education. India is a agro-based country and their should be enough initiatives to ensure that the rights of the farmers are protected.
The citizens of Varanasi believe that the India of their dreams is clean, secure and has ample amount of employment opportunities. The security does not stop at the national level but people should feel safe in every nook and corner of the country.
The youth believes that there has been a spike in the awareness among people regarding voting and elections and this time, there is a high chance of an increased voter percentage. They believe that the people of each generation should come together and help in spreading awareness about the responsibility to cast a vote.
Honda #ActivIndia is an initiative to spread awareness about the right and responsibility to vote in all parts of the country. It is a call to every young individual out there to realize how important each vote is and urges them to contribute to the reshaping of the nation’s government.
#ActivIndia - Proactive citizens make a progressive nation
Watch to know more about the common man’s notion of an ideal country.