Honda Activa launches a one of its kind, #ActivIndia campaign during the election season to encourage more and more people to cast their votes to make a difference. It prompts the citizens to realize that they are the ones who can give the “desh chalane ka license” - the license to run the country.
The citizens of Ahmedabad organized a scooter rally across the city to spread awareness about the upcoming elections and the responsibility to vote. The people of Gujarat believe that the people should understand the importance of each vote. It is a very small step yet the difference it can make is huge.
The scorching summer with a temperature over 40 degrees could do nothing to the enthusiasm of the rally goers who travelled a 20 km radius in the city. The rally started from Narol and ended the riverfront covering major joints like Ishanpur, Kankaria and the Ahmedabad flower market in Jamalpur.
India’s most trusted two-wheeler brand, Honda’s #ActivIndia is an initiative to spread awareness about the right and responsibility to vote in all parts of the country. It is a call to every young individual out there to realize how important each vote is and urges them to contribute to the reshaping of the nation’s government.
Here’s how you can support #ActivIndia -
1. Pledge to Vote: Visit www.hondaactivindia.com & join the #ActivIndia movement
2. Set SMS reminder: Select your polling date on the website and get reminded a day before.
3. Join the movement through missed call: Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote
4. Frame your pledge: Show the world your customized pledge frame and spread awareness.
5. Spread the cause: Upload your pledge certificate on social media and ask your friends and family to take the pledge too!
6. Every vote counts: Ensure two votes are cast for every two-wheeler. Ride to the polling booth with a pillion.