Honda Activa launches a one of its kind, #ActivIndia campaign during the election season to encourage more and more people to cast their votes to make a difference. It prompts the citizens to realize that they are the ones who can give the “desh chalane ka license” - the license to run the country. The #ActivIndia campaign, in no time, has inspired over 44 lakh people who have already taken a pledge to vote in the upcoming general elections.
A group of youngsters in Chennai took out a scooter rally, to spread awareness among individuals about the importance of the elections and how each of their vote makes a difference. It is important to realize that every drop counts. The main aim of the rally was to encourage the youth to use their rights to unite and bring about a change. It is the youth who are the future of the country and with 84 million first time voters this year, the difference will matter immensely.
Tamil Nadu has always been a politically active state. It has always been one of the states that has maximum voter turnout. In the last general elections that were held in 2014, the voter turnout had been around 73%. The rally was also used as a measure to encourage maximum participation during the election season. This time, everyone should cast their vote and take another voter along to make sure that more and more people come out to vote so that “koi seat na jaaye khali”- no seat remain empty and there is a greater voter percentage.
Honda #ActivIndia is an initiative to spread awareness about the right and responsibility to vote in all parts of the country. It is a call to every young individual out there to realize how important each vote is and urges them to contribute to the reshaping of the nation’s government.
Here’s how you can support #ActivIndia -
1. Pledge to Vote: Visit www.hondaactivindia.com & join the #ActivIndia movement
2. Set SMS reminder: Select your polling date on the website and get reminded a day before.
3. Join the movement through missed call: Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote
4. Frame your pledge: Show the world your customized pledge frame and spread awareness.
5. Spread the cause: Upload your pledge certificate on social media and ask your friends and family to take the pledge too!
6. Every vote counts: Ensure two votes are cast for every two-wheeler. Ride to the polling booth with a pillion.