Honda Activa launches a one of its kind, #ActivIndia campaign during the election season to encourage more and more people to cast their votes to make a difference. It prompts the citizens to realize that they are the ones who can give the “desh chalane ka license” - the license to run the country. The #ActivIndia campaign, in no time, has inspired over 44 lakh people who have already taken a pledge to vote in the upcoming general elections.
The main aim of the rally was to encourage the youth to use their rights to unite and bring about a change. It is the youth who are the future of the country and with 84 million first time voters this year, the difference is huge. Tamil Nadu has always been a politically active state. It has always been one of the states that has maximum voter turnout. In the last general elections that were held in 2014, the voter turnout had been around 73%.
The rally was started by the students of various colleges in Chennai, most of whom are first time voters. However, many people came forward to participate in the rally. The rally managed to engage participation from all age groups to take their two wheelers out and contribute in spreading awareness about elections and voting. The main objective of every individual was to see that the voting percentage of Tamil Nadu crosses the average mark and is as high as 90%.
The problems that the voters might face like lack of facilities and transportation is all taken care of by India’s most trusted two-wheeler brand. Honda #ActivIndia is an initiative to spread awareness about the right and responsibility to vote in all parts of the country. It is a call to every young individual out there to realize how important each vote is and urges them to contribute to the reshaping of the nation’s government.
Here’s how you can support #ActivIndia -
1. Pledge to Vote: Visit www.hondaactivindia.com & join the #ActivIndia movement
2. Set SMS reminder: Select your polling date on the website and get reminded a day before.
3. Join the movement through missed call: Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote
4. Frame your pledge: Show the world your customized pledge frame and spread awareness.
5. Spread the cause: Upload your pledge certificate on social media and ask your friends and family to take the pledge too!
6. Every vote counts: Ensure two votes are cast for every two-wheeler. Ride to the polling booth with a pillion.