Honda Activa launches a one of its kind, #ActivIndia campaign during the election season to encourage more and more people to cast their votes to make a difference. It prompts the citizens to realize that they are the ones who can give the “desh chalane ka license” - the license to run the country.
The people of Mumbai, along with India’s most trusted two-wheeler brand organized a scooter rally across the city to encourage people to come out and cast their votes in the upcoming General elections. The people in metropolis are busy running round the clock, but even in their busy schedule, one should not forget their responsibility towards the country. The main aim of the rally was to encourage individuals to use their rights to unite and bring about a change.
The Mumbai rally had people of all ages coming out in support of the rally and even participating in it. Even if there is a major focus on the youth, the other generations of Mumbai could not sit back. They also motivated people in large numbers to ensure that Mahashtra this year has a great voter turnout.
It is the youth who are the future of the country with 84 million first time voters this year, the difference can be huge. The Maharashtra administration had also taken a novel step to encourage more active participation from the youth. The authorities will be holding a contest called the “My First Vote Selfie”. The winners will get a chance to become “Youth Voter Messengers” for the 2019 elections.
India’s most trusted two-wheeler brand, Honda’s #ActivIndia is an initiative to spread awareness about the right and responsibility to vote in all parts of the country. It is a call to every young individual out there to realize how important each vote is and urges them to contribute to the reshaping of the nation’s government.
Here’s how you can support #ActivIndia -
1. Pledge to Vote: Visit www.hondaactivindia.com & join the #ActivIndia movement
2. Set SMS reminder: Select your polling date on the website and get reminded a day before.
3. Join the movement through missed call: Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote
4. Frame your pledge: Show the world your customized pledge frame and spread awareness.
5. Spread the cause: Upload your pledge certificate on social media and ask your friends and family to take the pledge too!
6. Every vote counts: Ensure two votes are cast for every two-wheeler. Ride to the polling booth with a pillion.