Honda Activa launches a one of its kind, #ActivIndia campaign during the election season to encourage more and more people to cast their votes to make a difference. It prompts the citizens to realize that they are the ones who can give the “desh chalane ka license” - the license to run the country. The #ActivIndia campaign, in no time, has inspired over 6.4 million people who have already taken a pledge to vote in the upcoming general elections.
A large group of people came out on the streets of Mumbai for initiating a scooter rally across the city in a 10 km stretch from Worli to Nariman Point, while crossing many popular joints like Nehru Planetarium, Mahalaxmi Race Course, Haji Ali Dargah, Girgaon Chowpatty and Wankhede stadium.
The rally was to ensure that more people realize that it voting rights are a privilege that many people in the world had to fight for and we never had to. It is a huge responsibility that lies upon us to choose the correct representative who will help us in times of our need and also work for the development of the country.
India’s most trusted two-wheeler brand, Honda’s #ActivIndia is an initiative to spread awareness about the right and responsibility to vote in all parts of the country. It is a call to every young individual out there to realize how important each vote is and urges them to contribute to the reshaping of the nation’s government.
Here’s how you can support #ActivIndia -
1. Pledge to Vote: Visit www.hondaactivindia.com & join the #ActivIndia movement
2. Set SMS reminder: Select your polling date on the website and get reminded a day before.
3. Join the movement through missed call: Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote
4. Frame your pledge: Show the world your customized pledge frame and spread awareness.
5. Spread the cause: Upload your pledge certificate on social media and ask your friends and family to take the pledge too!
6. Every vote counts: Ensure two votes are cast for every two-wheeler. Ride to the polling booth with a pillion.